Online Başvuru

Language: English

Course Description

The course is designed to provide a broad understanding of marketing management and the role of marketing in society. It covers the concepts, tools, and analyses that underlie marketing decisions. We will examine marketing strategies, buyer behaviour, and the elements of the marketing mix, namely product, price, place (distribution), and promotion (communication).

Nukhet Harmancioglu Professor
Nukhet Harmancioglu is a Professor of Marketing at the College of Administrative Sciences and Economics, Koc University, Turkey. Previously she worked as an Assistant Professor at Bilkent University, Ankara (2007-2008) and Suffolk University, Boston, MA (2006-2007). She held visiting positions at the Marshall School of Business, University of Southern California (Fall 2008), the Haas Business School, University of California, Berkeley (Fall 2014), Macquarie Business School, Macquarie University (Summer 2019), and Monash Business School, Monash University (Fall 2018). She earned her Ph.D. degree from Michigan State University in East Lansing, MI.

She has won a number of awards including the 2020 Koç University Outstanding Faculty Award, the 2019 TUBITAK Young Scientist Award, the 2019 TUBA Career Incentive Award, the 2006 Academy of Marketing Science Jane Fenyo Best Student Research Award and the 2005 PDMA Dissertation Proposal Competition. She has also raised external support for her research from institutions such as FP7 Marie Curie Program, Product Development Management Association, Institute for the Study of Business Markets (PennState), and International Commerce Institute and Unilever. Her research interests span the fields of marketing strategy, innovation management, and relationship marketing.  She has published in leading journals such as Journal of International Business Studies, International Journal of Research in Marketing, Journal of Product Innovation Management and Journal of Academy of Marketing Science.