In this class you will learn how to redefine and solve problems for creative entrepreneurship. In near future, disciplines will be more important than jobs and each people will create and design their own work.
You will be able to determine your serviceable obtainable market by using TAM-SAM-SOM, then will fill a lean canvas to check your business and compare alternative solutions in market. By using design thinking methodology and some iterations; you will find an idea to create your own business.
What is Design Thinking?
Design Thinking and design are seperate concepts. Design thinking is a non-linear methodology, iterative process which seeks to understand personas (users), challenge assumptions, define exact problems and create innovative and original solutions to prototype and test. There are 5 common steps;
What is Creative Entrepreneurship?
Creative entrepreneurship is the practice of setting up a business – or setting yourself up as self-employed – in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that s/he is concerned first and foremost with the creation and exploitation of creative or intellectual capital. Essentially, creative entrepreneurs are investors in talent – their own or other people’s.
At the end of this course, each attendee should be able to: