Instructor: Selçuk Keser


In this class you will learn how to redefine and solve problems for creative entrepreneurship. In near future, disciplines will be more important than jobs and each people will create and design their own work.

You will be able to determine your serviceable obtainable market by using TAM-SAM-SOM, then will fill a lean canvas to check your business and compare alternative solutions in market. By using design thinking methodology and some iterations; you will find an idea to create your own business.

What is Design Thinking?

Design Thinking and design are seperate concepts. Design thinking is a non-linear methodology, iterative process which seeks to understand personas (users), challenge assumptions, define exact problems and create innovative and original solutions to prototype and test. There are 5 common steps;

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Test

What is Creative Entrepreneurship?

Creative entrepreneurship is the practice of setting up a business – or setting yourself up as self-employed – in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that s/he is concerned first and foremost with the creation and exploitation of creative or intellectual capital. Essentially, creative entrepreneurs are investors in talent – their own or other people’s.

Course Objectives

At the end of this course, each attendee should be able to:

  • Determine personas who has a problem
  • Redefine problems and bring Innovative solutions
  • Learn prototyping and testing and iterations
  • Know preparing lean canvas
  • Understand how to create their own business
  • Know creative Industries
  • Learn passive and active income models
  • Learn about crowdfunding for Initial cost


Week 1:

  • Introduction to Design Thinking,
  • Introduction to Creative Thinking and Entrepreneurship, Examples in the world, Innovative Solutions and Steps

Week 2:

  • TAM-SAM-SOM, Selecting Persona,
  • Empathize Session,
  • Problem redefining, ideate session, prototyping, testing

Week 3:

  • Seeing the Big Picture, setting up a creative business, making your business work