Dil: İngilizce * Bu dersimiz İngilizce verildiğinden ders tanımı İngilizce olarak verilmektedir. * Bu dersimizin Türkçe seçeneği de mevcuttur.

Marketing Management – Nükhet Harmancıoğlu Gür

Overview

The course is designed to provide a broad understanding of marketing management and the role of marketing in the society. The essence of marketing management is assessing and solving marketing problems. As may be perceived by lay people, marketing cannot simply be managed by intuition. Similarly, marketing management course is not simply information to be memorized.